The Inclusion Beer Project is a collaborative Diversity, Equity & Inclusion initiative to bring about change in the brewing industry by creating a new and much needed culture of inclusion, starting with a commitment to form a DE&I committee.
The hope is breweries, guilds and associations around the world will adopt a structure for having the hard conversations, and for turning those discussions into meaningful change.
** Out Now **
HenHouse - Mad River Inclusion Collaboration
10/25 Release Party @ HenHouse Petaluma
This beer is a collaboration with @madriverbrews for the @drinkbaybeer DEI committee's initiative of the same name! Starting right now it is available for purchase in both our Sonoma County tasting rooms! It will be making its way to wholesale accounts soon, in time for November which is National Native American Heritage Month
THE BEER is a delicious contemporary hazy IPA brewed with cutting-edge ingredients! London Tropics yeast goes extra hard pushing the alluring aromas of Idaho Gem, Nectaron and Mosaic hops! The result is a luscious fruity aroma that comes leaping out of the glass trying to convince you that you've just placed your nose above the most refreshing pineapple aqua fresca imaginable!!
In October of 2019, MAD RIVER BREWING became a wholly owned business by the Yurok Agriculture Corporation, making it one of the first Tribal Breweries in the United States. Today they are expanding efforts to create meaningful partnerships in Indian Country and trailblazing a Native American Category in the craft beer industry. We are incredibly stoked to be working with them!
Join us for the official party, 4:30pm-7:30pm on 10/25 at our Petaluma Palace of Barrels location, or anytime at all our locations to try this release!
THE INCLUSION BEER PROJECT is an initiative put forward by the Bay Area Brewers Guild's DE&I Committee that aims to bring about change in the brewing industry by creating a new and much-needed culture of inclusion.
The Inclusion Beer Projects challenges breweries to: make a commitment, set tangible goals, and use the Project as inspiration and a vehicle for public proclamation.
Get a step-by-step guide and resources for starting a DE&I program and bonus "This Is a Safe Space" poster for your taproom.
Stating intentions is a powerful motivator for enacting change -- use an Inclusion beer release to challenge your organization and set a goal.
Sign up for label designs and promotional assets, and use whenever your brewery is ready to affirm a commitment to DE&I through an official Inclusion release.
Goals for Inclusion
Help breweries & guilds form DE&I groups.
Create safe spaces for serious and difficult conversations.
Support, collaborate and share meaningful efforts around DE&I.
DE&I becomes a permanent part of the brewing industry's culture.
Steps To Inclusion
Commit to forming a DE&I group within your organization
Download DE&I resources (link)
Sign up to access assets (link) -- Use when you're ready to put out an Inclusion release that marks your DE&I commitment and/or sets a DE&I milestone
Make any beer you want
- Use unfamiliar ingredients or techniques -- get out of your comfort zone!
- Bonus: Collaborate with another brewery who can support your DE&I efforts, or who you can support
- Optional: Fundraise for a DE&I cause or nonprofit impacting your community
On brew day, hold a DE&I meeting with your team, and lay out tangible goals
Proclaim these goals on cans, social, your website
Commit to the change!